STATISTICS_

Introduction to Platform Economics

This course offers a comprehensive exploration of the platform economy and  China's dynamic Internet platform development.  It combines theoretical knowledge with real-world examples, delving into key concepts such as network effects, the chicken-and-egg paradox, and Internet governance and operations. By the end of the course, students will be able to analyze platform businesses, understand their economic mechanisms, and formulate strategic decisions in the platform context.

LEARN CHINESE WITH ME

Learning outcomes of the course:

It is a Chinese learning and teaching course, which aims to enable the local students to acquire basic Chinese linguistic competence as well as the visiting Chinese students to practice their Chinese teaching skills in the international context. Therefore, the teacher is really a facilitator in the course: he is going to build a platform throughout the course to facilitate: on the one hand, local students to learn Chinese from visiting Chinese students and teacher; on the other hand, Chinese students to practice their “teaching Chinese as a foreign language” skills in the real international setting. And the final evaluation will be based on: for Chinese students, how well they have practiced their language teaching skills and the effect of their teaching—how well the local students have acquired the linguistic competence prescribed in the course goal—the latter is also the major evaluation indicator for the local students (through oral tests, group conversations or demonstration activities).

ECONOMICS OF INDUSTRY

E-commerce And Digital Marketing

Through the study of this course, students will gain a comprehensive understanding of new media marketing theories and practices, and be able to apply this knowledge to actual e -commerce operations. They will become familiar with the characteristics and development trends of new media, as well as mainstream new media platforms and their marketing tools. Students will be able to design appropriate marketing strategies for products according to the rules of different platforms, helping enterprises achieve their marketing goals. This course aims to cultivate students' market analysis and strategy - making abilities, enhance their innovative thinking and creative expression capabilities, encourage students to develop their ability to use new tools and skills, especially the ability to apply general - purpose artificial intelligence technology, and develop their teamwork and project management skills. As a result, students will be able to successfully face various challenges and seize development opportunities in the field of new media marketing.

Cultural Heritage in Jiangnan

“Cultural Heritage in Jiangnan (Regions South of the Yangtze River)” offers an in-depth exploration of the cultural heritage of the Jiangnan region in China, covering both tangible and intangible aspects. Through the study of this course, students will develop a comprehensive understanding of the cultural heritage of Jiangnan, including its historical significance, artistic value, and cultural appeal. They will learn to present, analyze, and critically discuss the unique features of Jiangnan’s cultural heritage and gain insights into traditional cultures by comparing and contrasting those of their home countries and China. They will cultivate the ability to critically engage with cultural and heritage-related topics, fostering a deeper appreciation for cultural diversity. And they will also develop a scientific perspective on world heritage conservation, emphasizing the importance of preserving cultural heritage for future generations. By the end of the course, students will not only have a profound appreciation for the poetic charm and rich cultural allure of Jiangnan but will also have enhanced their cross-cultural competence, preparing them to engage meaningfully with diverse cultural contexts.